Digital strategy

We make sure that we correctly identify the right audience, establish specific measurable objectives and create a digital strategy to cater specific to each client’s goals. When it comes to our digital, our motto is: “if you can’t see it or measure it, it doesn’t exist.”

UX Design

Our process begins with persona’s or maybe not, either way, we do whatever we can to walk in the shoes and completely understand our clients and their audiences. Ultimately, our UX design work is about building game-changing websites that produce return visits and brand trust and loyalty.

Content Strategy

We create smart insightful content to develop audiences and delight fans. We love a great list just as much as we like a great review. Our mantra is: “create insightful meaningful content that people want to share.”

Design and Concept

The truth is people make an opinion of your company in the first few seconds, and during that time nothing has a greater impact than the appearance of the Design and Concept of your product or service. Even if you have the best products in the world, or offer customer service 10 times better than your competition, unless you can present an image of a superior company, you may never have the opportunity to prove it.
A smart professional graphic designer can help dramatically. Just like you hire an accountant to handle your tax or a lawyer to handle your legal matters, putting a graphic design project in the hands of a smart professional will return far greater profits than the money you try to save by trying to do it yourself.
Design and Concept is a very complicated affair. Choosing colors, fonts and images can often seem simple but there are subtle nuances to the layout of a marketing piece that can have tremendous impact on effectiveness. A true graphic design will convey and persuade the right message to a potential buyer of the product or service.

Social Media

We create smart engaging campaigns that will make your social media presence shine. Social media is complicated but Imagine being invisible and in the same room as your target audience. They’re talking about your products, services and brand messaging and… oh hold on, wait a second. It looks like you’re not invisible after all.

 

Your target audience just asked you to join in on the conversation.

 

Social media is an amazing opportunity to reach your target audience on a personal level. But this needs to be done in a smart way, the conversation that takes place on your social media sites should be a personable exchange with your target market… with a strategic approach.

Media Planning

A digital advertising agency is normally responsible for a single part of the marketing mix. Their speciality involves getting the word out about your products or services and brand through creative ads. However, some digital advertising agencies offer media planning such as us, Smart Marketing Company. Our role involves the complete production of creative campaigns from start to finish. Depending on what medium you decide to use (e.g.  newspapers, magazines, TV, billboards), our smart digital advertising agency will focus on the development and execution of those ads. So, if your brand needs help creatively communicating to your target audience, hire the smart ones.  

Brand Identity

A digital advertising agency is normally responsible for a single part of the marketing mix. Their specialty involves getting the word out about your products or services and brand through creative ads. However, some digital advertising agencies offer media planning such as us, Smart Marketing Company. Our role involves the complete production of creative campaigns from start to finish. Depending on what medium you decide to use (e.g. newspapers, magazines, TV, billboards), our smart digital advertising agency will focus on the development and execution of those ads. So, if your brand needs help creatively communicating to your target audience, hire the smart ones.

SEO

SEO (Search Engine Optimization) is an art. There are very important rules and many guides of varying accuracy. Numerous correlations but not that many cause-effect certainties. It’s part art, part science, part experience and it’s our life, we are obsessed with it. We have even written a book about it. We love it because of the results that a smart campaign can generate for the growth of a company brand. Everything we do relates back to SEO. There are 6,000,000,000 searches conducted everyday and 94% of what people click on are organic search results. So our job is to get you on the first page of Google or Bing.