A digital advertising agency is normally responsible for a single part of the marketing mix. Their specialty involves getting the word out about your products or services and brand through creative ads. However, some digital advertising agencies offer media planning such as us, Smart Marketing Company. Our role involves the complete production of creative campaigns from start to finish. Depending on what medium you decide to use (e.g. newspapers, magazines, TV, billboards), our smart digital advertising agency will focus on the development and execution of those ads. So, if your brand needs help creatively communicating to your target audience, hire the smart ones.